调查显示上半年汽车经销商亏损比例升至52.6%，仅三成完成上半年销售目标

Core Insights - The survival status of automotive dealers in China has significantly deteriorated in the first half of 2025, with only 30.3% achieving their sales targets, and over 52.6% reporting losses [1][2][4] Group 1: Sales Performance - Only 30.3% of automotive dealers met their sales targets in the first half of 2025, with 29.0% of dealers achieving less than 70% of their targets [2] - Among different brand categories, luxury brands performed slightly better than joint venture and independent brands, with a higher percentage of dealers meeting their targets [2] Group 2: Pricing Issues - Over 74.4% of automotive dealers faced varying degrees of price inversion, with 43.6% experiencing price inversions exceeding 15% [3] - Price inversions have severely impacted dealers' cash flow, particularly for traditional fuel brand dealers, leading to significant losses in new car sales [3] Group 3: Profitability Challenges - The proportion of automotive dealers reporting losses rose to 52.6% in the first half of 2025, with only 29.9% reporting profits [4] - The gross profit contributions from new car sales, after-sales, and financial insurance were -22.3%, 63.8%, and 36.2% respectively, indicating a continued loss in new car sales [4] - Independent brand dealers in the new energy sector fared better than traditional fuel brand dealers, with 42.9% reporting profits compared to 25.6% for traditional brands [4] Group 4: Dealer Satisfaction - Overall satisfaction among automotive dealers has declined, with a score of 64.7, reflecting increased operational pressures [5] - Dealers reported dissatisfaction with new car and used car business performance due to high target expectations and insufficient support from manufacturers [5] - After-sales service satisfaction has also decreased, attributed to declining service visits and increasing parts pricing [5]