央视曝光博主假冒全红婵卖土鸡蛋：大量粉丝以为是本人下单，还有人仿冒“孙颖莎、王楚钦高调为婵妹带货”

Core Viewpoint - The widespread use of AI technology for voice cloning has led to significant legal issues, including civil infringement and potential criminal activities, as individuals exploit this technology for personal gain [1][17]. Group 1: AI Voice Cloning and Its Applications - AI voice cloning technology allows for the rapid and realistic imitation of any individual's voice, requiring only a short audio sample to produce a convincing clone [13][14]. - Some social media influencers are using AI-cloned voices of famous athletes, such as Olympic champions, to promote products, misleading fans into believing they are interacting with the actual individuals [2][4][8]. - Instances of AI voice cloning have resulted in significant sales, with one influencer reportedly selling 47,000 units of a product while impersonating an Olympic champion [4]. Group 2: Legal and Ethical Implications - The misuse of AI voice cloning not only deceives consumers but also infringes on the personal rights of the individuals whose voices are cloned, raising serious ethical concerns [9][19]. - Legal experts highlight that the Chinese Civil Code now explicitly protects individuals' voices, equating it to portrait rights, thus making unauthorized use of someone's voice a potential legal violation [17][19]. - The legal framework indicates that any use of a person's voice without consent constitutes infringement, emphasizing the need for clear permissions regarding voice cloning [19]. Group 3: Industry Response and Regulation - Experts suggest that platforms hosting AI voice cloning content should bear responsibility for monitoring and preventing misuse, as they can be held liable if they fail to act against infringing activities [20][22]. - The Chinese government has initiated measures to regulate AI technology misuse, including a new directive requiring clear labeling of AI-generated content, set to take effect in September 2025 [22]. - There is a call for platforms to establish robust mechanisms for reviewing and reporting AI voice cloning incidents to mitigate the spread of fraudulent content [22].