山东入境游热度持续攀升

Group 1 - The inbound tourism market in Shandong has shown significant growth, with 705,000 inbound visitors in the first half of the year, representing a year-on-year increase of 72.1% [1][2] - Inbound tourism revenue reached $480 million, marking a 70.8% increase compared to the previous year, indicating a robust supply and demand dynamic in the market [2] - The introduction of new tourism products tailored to different markets, such as seasonal flower viewing tours for Southeast Asia and customized study tours for countries like Korea and Japan, has contributed to attracting more inbound tourists [2][4] Group 2 - Shandong has implemented a special action plan to enhance inbound tourism services, focusing on international flight routes, customs facilitation, foreign currency payment, and language services [3] - The province has launched a reward and subsidy program with a budget of 20 million yuan to incentivize travel agencies that attract inbound tourists and organize charter flights [4] - The number of South Korean tourists entering Shandong through visa-free policies has reached approximately 210,000 in the first half of the year, highlighting the effectiveness of the province's tourism strategies [3][4]