Chan Ye Xin Xi Wang·2025-08-19 01:17Core Viewpoint - The video editing software industry is experiencing explosive growth driven by the rapid development of the internet and digital media, with significant demand from both traditional film production companies and emerging short video platforms [1][14]. Industry Overview - Video editing software is categorized into professional and consumer-grade software, with professional software like Adobe Premiere Pro and Final Cut Pro used in film and broadcasting, while consumer-grade software like Windows Movie Maker and iMovie caters to personal users [3]. - The market size of China's video editing software industry was 22 billion yuan in 2019 and is projected to grow to 52 billion yuan by 2024, with a compound annual growth rate (CAGR) of 18.8% [1][14]. Market Dynamics - The short video industry in China reached a market size of over 300 billion yuan in 2023, with a projected growth to 345.17 billion yuan in 2024, reflecting an 8.6% year-on-year increase [12]. - The demand for video editing software is expected to continue expanding due to the rapid growth of short video and live streaming industries, as well as increasing user demand for high-quality video content [1][14]. Competitive Landscape - The video editing software market features a diverse competitive landscape with numerous products such as Jianying, Kuaishou, InShot, and others, each catering to different user needs [16]. - Companies are increasing R&D investments to enhance product quality and service levels in response to intensifying market competition [16]. Policy Environment - The Chinese government has implemented various policies to support the healthy development of the video editing software industry, including initiatives to promote the creation of popular micro-short dramas and enhance content quality [5][7]. Industry Trends - The industry is expected to see increased automation and intelligence in video editing software, driven by advancements in AI technologies such as facial recognition and object tracking [22]. - There will be a greater emphasis on cross-platform compatibility, allowing video editing software to operate seamlessly across different operating systems and devices [23]. - The industry is likely to diversify beyond traditional sectors like film and advertising into emerging fields such as gaming, animation, and education, creating broader market opportunities [25].