Chan Ye Xin Xi Wang·2025-08-19 01:30Core Viewpoint - The global demand for portable air conditioners is expected to rise significantly due to the impact of the El Niño climate phenomenon, with a projected increase in demand from 6.94 million units in 2023 to 7.52 million units in 2024, and further to 8.03 million units in 2025 [1][6]. Industry Overview - Portable air conditioners are defined as movable cooling devices that do not require fixed installation, making them suitable for temporary settings such as rental homes and outdoor events [2][4]. - The market for portable air conditioners is characterized by a growing demand in high-latitude regions, particularly in Europe and North America, driven by rising temperatures [6][8]. Market Demand and Supply - In 2024, China's production of portable air conditioners is expected to reach 6.50 million units, with a domestic demand of only 0.89 million units, resulting in a net export of 5.62 million units [8][10]. - The demand for portable air conditioners in China is projected to grow to 0.95 million units by 2025, with production increasing to 6.62 million units [10][19]. Market Segmentation - In 2024, the demand for portable air conditioners in China is segmented as follows: 32,000 units (35.98%) for 1 HP and below, 46,610 units (52.41%) for 1 to 1.5 HP, and 10,330 units (11.61%) for above 1.5 HP [10]. - The market size for portable air conditioners in China is estimated at 1 billion yuan in 2024, with the largest segment being 1 to 1.5 HP units [10]. Competitive Landscape - The portable air conditioner market in China is highly competitive, with major players including Gree Electric Appliances, Midea Group, Haier Smart Home, Hisense, and Changhong Meiling [16][18]. - These companies leverage technological advancements and brand reputation to maintain market leadership, while emerging brands seek differentiation through unique strategies [16]. Industry Trends - Future trends in the portable air conditioner industry include increased focus on smart technology integration, personalized designs, and environmentally friendly practices throughout the product lifecycle [19].