Group 1 - The National Radio and Television Administration of China emphasizes the need to enhance content development and increase the supply of quality television content, including improvements in the management policies for TV series and seasonal dramas [1] - The micro-short drama market in China has seen rapid growth, with a market size reaching 37.39 billion yuan in 2023, representing a year-on-year increase of 267.65%, and is expected to exceed 100 billion yuan by 2027 [1] - Chinese micro-short dramas are gaining traction in overseas markets, with monthly revenue from overseas micro-short dramas increasing from 6.4 million USD in July 2023 to 59.7 million USD in July 2024, a growth of 92.2% [1] Group 2 - Yidian Tianxia reported a 59.95% year-on-year increase in main business revenue, attributing this growth to high-growth sectors such as AI applications and short dramas [2] - The CEO of iiMedia Consulting highlighted the market opportunities in Southeast Asia due to cultural similarities with China, and noted the potential in North America, the Middle East, and Latin America for Chinese cultural products [4]
中国微短剧市场规模或将超1000亿，出海发展前景广阔