Feng Huang Wang·2025-08-19 01:56Core Viewpoint - The competition in the air conditioning market is intensifying, with Xiaomi reportedly surpassing Gree in online sales, although Gree disputes this claim based on its own data analysis [1][2]. Group 1: Market Share Data - In July, Xiaomi's online market share reached 16.71%, while Gree's was 15.22%, placing Xiaomi in second and Gree in third [1]. - Midea remains the market leader with a share of 19.98% [2]. - Xiaomi's average price for air conditioners was reported at 2,613 yuan, reflecting a year-on-year increase of 11.37% [1]. Group 2: Company Responses - Gree's marketing director, Zhu Lei, publicly refuted Xiaomi's claims, stating that Gree still leads in the online market according to their data [2]. - Xiaomi's executives expressed gratitude for the support received, highlighting their commitment to quality growth in the home appliance sector [2]. Group 3: Industry Dynamics - The air conditioning market is characterized by a differentiation in strategies, with Xiaomi focusing on cost-effective products while Gree targets the mid-to-high-end segment [2]. - Gree emphasizes its long-standing customer satisfaction, having ranked first in customer satisfaction for 16 consecutive years according to the China Standardization Research Institute [2][3].