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奥运冠军带货土鸡蛋?央视曝光AI克隆声音乱象
Yang Shi Xin Wen·2025-08-19 02:08

Core Viewpoint - The rise of AI technology has enabled the cloning of voices, leading to frequent infringement issues and the emergence of a gray industry behind it [1][2][10]. Group 1: AI Voice Cloning in E-commerce - AI has been used to impersonate Olympic champion Quan Hongchan's voice for selling farm products, with one video achieving 11,000 likes and 47,000 items sold [2][5]. - Other Olympic champions, such as Sun Yingsha and Wang Chuqin, have also been victims of similar voice cloning for selling products [4]. - The deceptive nature of AI-generated voices has led to significant consumer confusion, with many believing they are interacting with the actual celebrities [5]. Group 2: Gray Industry and Legal Implications - The use of AI to clone voices has created a gray industry where individuals can quickly gain followers and monetize their accounts through impersonation [8]. - Voice actors are also facing infringement issues, with cases of their voices being used without consent in promotional materials [10][12]. - Legal experts indicate that unauthorized use of AI-generated voices constitutes an infringement of personality rights, as outlined in China's Civil Code [17]. Group 3: Regulatory and Platform Responsibilities - Experts suggest that platforms must take responsibility for regulating AI voice cloning, establishing mechanisms for reporting and reviewing infringing content [19]. - A new regulation set to take effect in September 2025 will require service providers to label AI-generated content clearly [21]. - The Chinese government is initiating actions to combat the misuse of AI technology, focusing on enhancing detection and verification capabilities on platforms [21].