美图上半年业绩出炉 管理层透露与阿里合作新动向

Core Insights - Meitu's total revenue for the first half of 2025 reached 1.8 billion yuan, representing a year-on-year growth of 12.3%, while adjusted net profit attributable to the parent company was 467 million yuan, up 71.3% [1] - The growth in revenue and net profit is primarily driven by breakthroughs in AI applications, an increase in global paid subscription users, and rapid growth in subscription-based imaging and design product revenues [1] Revenue Structure - Revenue from imaging and design products amounted to 1.35 billion yuan, a year-on-year increase of 45.2% [1] - Advertising revenue was 430 million yuan, reflecting a year-on-year growth of 5% [1] - Revenue from beauty industry solutions was 30.1 million yuan, while other business revenue was 6.2 million yuan [1] User Growth - As of June 30, 2025, Meitu's global monthly active users reached 280 million, an increase of approximately 8.5% year-on-year [1] - Monthly active users outside mainland China reached 98 million, growing by 15.3% and accounting for 35% of total monthly active users [1] - The number of paid subscription users reached approximately 15.4 million, a historical high with a year-on-year growth of over 42% [1] Strategic Partnerships - In May, Meitu received a strategic investment of $250 million in convertible bonds from Alibaba, with ongoing collaboration expected to enhance e-commerce capabilities [2] - Plans include launching an "AI fitting" feature to improve online shopping experiences by combining Meitu's AI capabilities with Alibaba's clothing resources [2] Product Innovation - Meitu launched the AI Agent product RoboNeo in July 2025, which has already surpassed one million monthly active users within a month of launch [2] - The company has transitioned from a mobile internet company focused on imaging to an AI application company, with an AI penetration rate of approximately 90% across all products [2] Market Strategy - Analysts believe that Meitu's ability to drive product growth and commercial monetization through AI innovation is supported by its large user base and scalable R&D capabilities [3]