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奥维数据乌龙搞出小米格力空调之争?总裁郭梅德曾表示“常年积累家详细零售数据”
Xin Lang Ke Ji·2025-08-19 02:54

Core Viewpoint - Xiaomi's online air conditioner sales have reportedly surpassed Gree's, sparking a public response from both companies' executives [1][3]. Group 1: Sales Data Comparison - Xiaomi's online market share for air conditioners is reported at 16.71%, while Gree's is at 15.22% according to Xiaomi executives [1]. - Gree's market share, as cited by its marketing director, is 16.41%, which is higher than Xiaomi's reported 13.5% [3][6]. - The latest data from AVC (Aowei Cloud Network) confirms Gree's market share at 16.41% and Xiaomi's at 13.5% [3][6]. Group 2: Executive Responses - Xiaomi's executives expressed surprise and gratitude for the support received, indicating a strong belief in their growth capabilities [1]. - Gree's marketing director publicly disputed Xiaomi's claims, emphasizing that Gree remains the leader in online air conditioner sales [1][3]. Group 3: Market Trends - The overall market for air conditioners shows Gree leading with a slight increase in market share, while Xiaomi has experienced a decrease [4][6]. - Gree's average price for air conditioners is reported at 3,490 yuan, while Xiaomi's is significantly lower at 2,498 yuan, indicating a pricing strategy difference [4][6]. Group 4: Data Integrity Concerns - There are allegations regarding the accuracy of the data reported by Aowei Cloud Network, with claims that the data collection methodology may have changed [8]. - The original data shared by Xiaomi's executive was confirmed by industry insiders, suggesting that discrepancies in reported figures may not be due to fabrication [8]. Group 5: Company Background - Aowei Cloud Network is a significant player in the smart home data analytics sector, providing detailed retail data for the home appliance industry [9]. - The company has been operational for over 17 years and is recognized as a leading third-party data provider in the smart home field [9].