Core Viewpoint - The incident involving three women and four children at a noodle shop has escalated, inadvertently affecting the clothing brand "Seven Wolves" (002029.SZ) due to social media backlash and demands for legal action against the noodle shop owner [1][4][6] Group 1: Incident Details - On August 13, three adult women with four children visited a noodle shop in Zhengzhou, ordering a bowl of noodles and other items, and took advantage of the shop's "unlimited noodle refill" service, leading to misunderstandings and a heated argument with the shop owner [4] - The shop owner, Mr. Huo, posted a video the next day, which sparked further controversy, as the women later posted a negative review on a group-buying platform, leading to a police involvement [4][6] - A reconciliation agreement was reached on August 15, with the shop apologizing and the negative review being deleted [4] Group 2: Impact on Seven Wolves - On August 16, the noodle shop owner referred to the seven customers as "Seven Wolves," which led to the clothing brand being dragged into the controversy [6] - On the evening of August 18, hundreds of viewers flooded the Seven Wolves live stream, demanding discounts and suggesting the sale of noodles during the broadcast [6] - Seven Wolves' customer service urged viewers to remain rational and highlighted their clothing offerings, despite the ongoing situation [6] Group 3: Company Financials - Seven Wolves was founded in 1990 in Fujian Jinjiang, with its signature product being jackets [6] - According to financial reports, Seven Wolves achieved a revenue of 3.14 billion yuan in 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [6] - In the first quarter of 2025, the company reported a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a year-on-year increase of 40.63% [6]
“续面事件”波及七匹狼,大量网友拥进直播间喊话