Core Insights - AI technology is continuously enhancing Meitu's product capabilities, user experience, and subscription revenue [1] Financial Performance - In the first half of 2025, Meitu's subscription-based imaging and design business experienced a strong growth trend, with revenue increasing by 45.2% year-on-year to 1.35 billion yuan, accounting for 74.2% of total revenue [1] - The growth in this revenue segment is primarily attributed to an increase in the number of paid subscription users, which reached approximately 15.4 million as of June 30, 2025, marking a year-on-year growth of over 42% [1] User Engagement - Among the paid subscription users, 13.6 million are from lifestyle applications, with Meitu's core products, Meitu Xiuxiu and Meiyan Camera, maintaining the top position in user scale in the Chinese image beautification and photography sectors for 19 consecutive half-year periods [1] - Wink has also seen rapid growth in monthly active users and paid subscription users in both the Chinese mainland and global markets [1] Product Development - Productivity tools represented by Meitu Design Studio and Kaipai are accelerating growth globally, with paid subscription users reaching 1.8 million [1] Subscription Model - The paid subscription penetration rate for Meitu's products reached 5.5% in the first half of 2025, indicating a significant enhancement in user stickiness due to AI features [1]
美图公司公布2025中期业绩 AI持续助力全线升级