国家体育总局：2024年我国户外运动线上消费总额超3000亿元

Core Insights - The outdoor sports online consumption in China is projected to reach approximately 2 billion participants and exceed 300 billion yuan in total expenditure by 2024 [1] Group 1: Infrastructure Development - The expansion of outdoor sports facilities is ongoing, with initiatives to enhance construction and services. By the end of 2024, there will be 171,800 fitness trails totaling 407,500 kilometers, along with 2,055 flying and automotive camps, and 914 ski resorts across the country [2] Group 2: Service Improvement - Continuous improvements in service guarantees are being made, addressing public concerns regarding safety and standardization. New standards for various outdoor activities have been released, and there is a focus on promoting protective gear, risk assessment, and first aid skills [2] Group 3: Market Potential - The outdoor sports industry is experiencing steady growth, with new activities gaining popularity. By 2024, water sports participation is expected to exceed 120 million, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year increase. There are approximately 150 million fishing enthusiasts and around 3 million frisbee players in the country [2] Group 4: Future Plans - The National Sports Administration will continue to refine policies for the outdoor sports industry, enhance product and service offerings, accelerate the construction of high-quality outdoor sports destinations, and optimize the development environment to stimulate market vitality [3]