Zheng Quan Ri Bao Wang·2025-08-19 05:48Core Viewpoint - The development of the beer industry in China, heavily reliant on imported raw materials, necessitates a stable supply chain, which is being addressed by China Resources Beer through its "National Barley Revitalization" initiative [1][3][7]. Group 1: National Barley Revitalization Initiative - China Resources Beer has successfully established a standardized planting and processing process for domestic barley, enhancing the resilience and safety of the supply chain [3][4]. - The initiative has led to the establishment of over 16,000 acres of standardized planting bases, improving the quality of domestic barley and contributing to local economic growth [4][5]. - The "Keng Fourteen" beer, a product of this initiative, has become a new cultural and tourism symbol for the local area, promoting local consumption [3][4]. Group 2: Economic and Social Impact - The project has increased the barley planting area in Hulunbuir by approximately 50%, boosting local farmers' income and confidence in the domestic barley industry [5][6]. - The initiative aligns with national rural revitalization strategies, creating economic, ecological, and social benefits [4][7]. - The collaboration with local enterprises and experts has resulted in improved barley quality, making it competitive with imported varieties [5][6]. Group 3: ESG Integration - The "National Barley Revitalization" initiative is not merely a planting program but a comprehensive industry upgrade that integrates ESG principles into the entire supply chain [7][8]. - The project aims to enhance supply chain security while reducing carbon emissions through optimized processes and local production [7][8]. - The establishment of the "ESG China National Barley Practice Base" signifies a commitment to sustainable agricultural practices and serves as a model for industry-wide upgrades [8].