Core Viewpoint - Ulike's recent marketing campaign offering a free cat with the purchase of a hair removal device has faced public backlash for perceived insensitivity towards animal welfare [1][3][6] Group 1: Marketing Campaign and Public Reaction - Ulike launched a promotional campaign where customers could win a cat by purchasing a hair removal device, which was criticized for exploiting animals [1] - The campaign was initially met with positive feedback during a previous initiative that donated cat food to campus organizations, but the new promotion drew negative reactions from consumers who felt it was insincere [3] - Following the backlash, Ulike issued an apology, acknowledging the inappropriate marketing language and the misunderstanding regarding the promotion [3][6] Group 2: Company Response and Future Initiatives - Ulike has removed all promotional materials related to the controversial campaign and has committed to improving their marketing review processes to prevent similar issues in the future [3][6] - The company clarified that the promotion was not about giving away real cats but rather a pet fund, and they are focusing on genuine animal welfare initiatives through their UlikeME brand [6] - UlikeME is collaborating with universities to support stray cats through food donations and rescue efforts, emphasizing their commitment to animal welfare [6]
买脱毛仪送猫活动引争议!企业致歉:下架删除相关物料
Nan Fang Du Shi Bao·2025-08-19 06:41