会展场馆助力当地激活夜经济消费活力

Core Insights - The event "Cheers to Xiang'an, Beautiful Summer Nights" was held at the Xiamen International Exhibition Center from August 15 to 17, aiming to activate night economy consumption in Xiang'an District through a themed beer consumption season [1][2] - The event utilized a "1 (district-level main venue) + N (consumption scenarios)" model, integrating various cultural and entertainment elements to enhance the local night economy [1][2] Event Highlights - The main venue featured four distinct areas: a music stage with local DJs and bands, a food and beer area showcasing local delicacies, a cultural market displaying intangible cultural heritage products, and a family-friendly interactive zone [2] - The event attracted significant foot traffic, with daily visitor numbers reaching new highs, leading to a substantial increase in sales across dining, cultural, and beverage sectors [2] Economic Impact - The event not only enriched the nightlife of local residents but also effectively gathered crowds, enhancing the urban image and regional attractiveness of Xiang'an District [2] - It laid the groundwork for establishing a high-quality night economy cluster in Xiamen, demonstrating the pivotal role of exhibition platforms in promoting the integration of commerce, tourism, and culture while unlocking consumption potential [2]