千万公益金撬动低碳生活：安利的碳中和实践图谱

Core Viewpoint - Amway is launching a "Personal Carbon Neutrality Advocacy Action" with an investment of 10 million yuan to promote low-carbon lifestyles through a matching donation mechanism [1][3] Group 1: Investment and Initiatives - Amway will invest 10 million yuan in public welfare to initiate the "Personal Carbon Neutrality Advocacy Action" [1][3] - The initiative includes a matching donation mechanism called "You Act, I Donate" [1] Group 2: Low-Carbon Lifestyle Promotion - The "Personal Carbon Neutrality Advocacy Action" will utilize a mini-program called "Personal Carbon Account" to track 12 low-carbon behaviors [5] - Users who achieve a carbon reduction of 80 kg within 21 days will receive a "Personal Carbon Neutrality Achievement Certificate" and Amway will donate 200 yuan for each qualifying user [7] Group 3: Environmental Impact and Consumer Behavior - Consumer behavior significantly impacts carbon emissions, with residential consumption accounting for 53% of total emissions in China [7] - The focus for future carbon reduction efforts includes increasing the supply of green products and promoting a shift towards green consumption patterns [7] Group 4: Community Engagement and Awareness - Amway's health and wellness communities show a higher engagement in green ecological issues, with 68.3% of members concerned about environmental topics [8] - Each community member influences an average of 6.8 families to change their consumption habits, creating a ripple effect in promoting low-carbon lifestyles [9] Group 5: Corporate Carbon Neutrality Strategy - Amway has outlined a clear roadmap for carbon neutrality, aiming for a 75% reduction in absolute CO2 emissions by 2035 and full carbon neutrality by 2038 [10] - The company's approach encompasses the entire value chain, from sourcing to consumption, ensuring a comprehensive reduction in carbon emissions [10][12] Group 6: Key Features of Amway's Carbon Neutrality Practice - The three core characteristics of Amway's carbon neutrality practice include the completeness of the entire chain, transparency of data, and cultural drive towards sustainability [12]