2025三丽鸥天猫超级品牌日打造3000㎡痛街，和Hello Kitty、美乐蒂、酷洛米秀在一起！

Core Viewpoint - Sanrio, as a cultural icon and business giant, continues to leverage its diverse IP characters to deliver joy and friendship globally, with Hello Kitty, Melody, and Kuromi being prominent figures influencing fashion and lifestyle across generations [1] Group 1: Event Highlights - Sanrio's 50th anniversary of Melody and 20th anniversary of Kuromi were celebrated with a "Sanrio Tmall Super Brand Day" event featuring over 50 brands and more than 2,000 products [1] - The offline pop-up event in Shanghai attracted over 300,000 visitors, becoming a popular weekend destination [2] - The event included a large pink "pain" street installation, featuring iconic characters and interactive experiences for attendees [9][11][16] Group 2: Marketing and Engagement Strategies - The event utilized social media and celebrity endorsements, with Lin Yun and Kuromi participating in a TV commercial that resonated with the younger audience [4] - An interactive game on the Taobao app engaged over 130,000 users, enhancing consumer participation and driving sales [6] - The collaboration with Tmall and various brands generated 2 billion exposure resources, significantly amplifying the event's reach [8] Group 3: Brand Experience and Consumer Connection - Sanrio's approach focuses on creating immersive IP experiences and deep brand engagement through quarterly themed events [26] - The recent "Sanrio Hi-Fun Festival" attracted over 20,000 participants, showcasing a variety of IP characters and interactive activities [27] - The brand's strategy effectively connects emotional resonance with commercial value, fostering a complete ecosystem of content experience and IP consumption [29]