Core Insights - JD Beauty has launched a new product, the A.G.E. Essence, in collaboration with the professional skincare brand SkinCeuticals, enhancing consumer skincare experience with effective solutions [1][3] - The live streaming event featuring brand ambassador Lin Yun attracted over 1.1 million viewers, resulting in an 18-fold increase in sales during the event, and the A.G.E. Essence became the top new facial essence on JD [1][6] Product Details - The A.G.E. Essence retains the core formula of 30% Bifida Ferment Lysate from the A.G.E. cream and includes additional ingredients like rhamnose and gentian root extract, aimed at improving skin firmness and combating collagen loss [3][4] - During the launch, customers received a complimentary 19ml version of the essence and a custom sunscreen mask, providing a comprehensive anti-aging and sun protection solution [4][8] Marketing Strategy - Lin Yun demonstrated the correct usage of the A.G.E. Essence and shared her skincare tips during the live stream, engaging with fans and educating them about collagen loss and the benefits of Bifida Ferment Lysate [6][9] - JD Beauty is offering promotions such as "buy one get one free" on popular products to cater to various skin types and age groups, enhancing customer satisfaction [8][9]
修丽可A.G.E.精华京东首发 林允空降采销直播间畅聊独家护肤秘籍
Zhong Jin Zai Xian·2025-08-19 07:30