“内卷”不停、“套路”不少 旅拍如何重拾美好口碑

Core Points - The travel photography industry in China is facing significant challenges, including deceptive practices, hidden fees, and intense competition leading to poor service quality [1][4][8] - Recent incidents, such as the controversy surrounding the Chongqing Hongyadong scenic area, have highlighted the need for regulatory measures and industry standards [1][10] Group 1: Industry Challenges - The travel photography sector has seen a rapid increase in the number of companies, with 6,341 related enterprises currently registered in China, and over 70% of these companies established within the last three years [5] - Consumers report experiences of being misled by low initial prices that lead to high additional costs, with complaints about hidden fees and poor service quality becoming common [4][7] - The phenomenon of "involution" in the industry has resulted in a race to the bottom in pricing, compromising service quality and leading to a proliferation of unqualified photographers [8][10] Group 2: Consumer Experiences - Tourists have shared negative experiences, such as being charged exorbitant fees for photo editing services, with one individual reporting a total cost of 4,980 yuan for edited photos after initially paying 3,600 yuan for a hotel package [3][4] - Many consumers express dissatisfaction with the quality of photos received, often feeling that the final products do not meet their expectations despite the initial allure of low prices [5][6] Group 3: Regulatory Responses - Some scenic areas are implementing stricter regulations to control commercial photography, including prohibiting unauthorized commercial shoots and requiring permits for professional photographers [9][10] - Industry experts suggest the establishment of travel photography associations to provide professional training and set standards for service quality, aiming to improve the overall consumer experience [10][11]