（活力中国调研行）从“网红”到“长红”：簪花“围”出闽南渔村新活力

Core Insights - The article discusses the transformation of the Xunpu fishing village in Quanzhou, Fujian, from a "internet celebrity" destination to a long-lasting cultural attraction through the promotion of the "flower crown" tradition [1][3]. Group 1: Cultural Significance - The "flower crown" tradition, which gained popularity after being featured by Chinese actress Zhao Liying, reflects the cultural heritage and artistic expression of the Xunpu women [3][4]. - The Xunpu community emphasizes the importance of traditional attire and cultural practices, aiming to preserve the essence of the "flower crown" experience while integrating modern trends [4][5]. Group 2: Economic Impact - From January to July of this year, the Xunpu cultural village attracted over 4.26 million visitors, generating tourism revenue exceeding 860 million RMB [1][3]. - The village has developed nearly 300 photography shops to cater to the younger demographic, showcasing a blend of traditional and contemporary aesthetics [4]. Group 3: Experience Offerings - To maintain its appeal, the Xunpu cultural village has introduced eight diverse experiences, including photography, culinary activities, and cultural performances, enhancing visitor engagement beyond mere photo opportunities [5]. - The "Xiao Xun Girl" cultural tourism IP has gained international recognition, showcasing the creativity of Chinese women and their cultural narratives through fashion events and cultural exchanges [5].