“续面事件”背后的郏县饸烙面产业，希望成为第二个“兰州拉面”

Core Insights - The "Jia County Helaomian" industry has gained significant public attention due to a recent incident involving a dispute over free noodle refills at a local restaurant, leading to increased visibility beyond its traditional regional market [1] Industry Overview - Jia County, with a population of less than 500,000, has around tens of thousands of people engaged in the Helaomian industry, which is a traditional dish with a history of over a thousand years [3] - There are approximately 300 businesses related to the Helaomian industry in Jia County, generating an annual revenue exceeding 500 million yuan [2] - In Zhengzhou, the provincial capital, there are over 200 restaurants featuring Jia County Helaomian, with nearly 200 additional establishments offering the dish without the Jia County branding [2] Product Characteristics - Jia County Helaomian is made from high-quality high-gluten wheat flour, combined with fresh beef, lamb, and a variety of spices, resulting in a flavorful and aromatic dish that is well-regarded nationally [3] Market Expansion - The local industry is exploring industrial processing and e-commerce sales channels, with ready-to-eat Helaomian products already being sold in major cities like Beijing, Shanghai, and Shenzhen, generating an annual output value of over 50 million yuan [4] - Local officials have been studying the development of beef noodle industries in Gansu and Qinghai to enhance the growth of the Helaomian industry [4] Cultural Integration - The local government aims to leverage traditional restaurant branding to promote culinary culture and expand the service industry, integrating traditional culinary history with tourism and cultural heritage [4]