网红品牌道歉：下架，删除

Core Viewpoint - Ulike's recent marketing campaign offering a free cat with the purchase of a hair removal device has faced public backlash for perceived insensitivity towards animal welfare [1][3][5] Group 1: Marketing Campaign - Ulike launched a promotional event where customers could win a cat by purchasing a hair removal device, which was criticized for exploiting animals [1] - The campaign included a promise of one year of cat food for the winners, but the execution raised ethical concerns regarding animal welfare [1][3] - Ulike's previous initiative, the "UlikeME Campus Cat Meme Scholarship," initially received positive feedback but was later criticized for its sincerity in animal welfare efforts [3] Group 2: Company Response - On August 15, Ulike issued an apology, acknowledging the miscommunication regarding the "buy a hair removal device, get a cat" promotion, clarifying that it was not intended to offer real cats but rather a pet fund [3][5] - Ulike committed to removing all promotional materials related to the controversial campaign and promised to enhance the review process for future marketing content [5] - The company emphasized its dedication to animal welfare through ongoing initiatives, including partnerships with universities for cat rescue efforts, such as providing food and supporting sterilization [5]