（活力中国调研行）莆田鞋，帮你把“定制”的价格打下来了

Core Viewpoint - The article highlights the transformation of the shoe manufacturing industry in Putian, China, through the implementation of large-scale personalized customization, enabled by industrial internet technology, which significantly reduces costs and enhances consumer accessibility to customized shoes [1][2]. Group 1: Personalized Customization - The process of personalized shoe customization involves a smart measuring device that collects foot data in 15 seconds, allowing for precise fitting recommendations [1]. - The entire production process for a customized shoe takes about two hours, with a production capacity of approximately 800 pairs per day by a team of 10 workers [2]. Group 2: Cost and Market Position - Traditional custom shoes are priced above 3000 yuan, while the new customized shoes from Putian are priced between 500 and 1000 yuan, making them more accessible to consumers [2]. - The shift to a large-scale customization model helps the company avoid the profit margin pressures associated with inventory, thus benefiting consumers while maintaining quality and cost control [2]. Group 3: Industry Transformation - The shoe industry in Putian is transitioning from labor-intensive to technology-intensive production, moving towards digital transformation and large-scale customization [2]. - Putian's shoe industry is a significant economic cluster, with over 4000 related enterprises and more than 500,000 employees, contributing to an annual output value exceeding 100 billion yuan [2][3]. Group 4: Quality and Innovation - The industry is focusing on quality, image, and channel improvements, alongside the development of new materials and innovative designs, to enhance market appeal [3]. - The integration of traditional cultural elements and market segmentation strategies is further opening up the market for Putian shoes, attracting more consumers [3].