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体验好,销售旺!818 Suning Max店销售同比增43%

Group 1 - The core concept of the article highlights the rapid development of the "first store economy" in China, driven by the opening of new stores and the popularity of flagship stores like Suning Max, which saw a 43% year-on-year sales increase during the 818 shopping festival [1] - Suning Max stores are strategically located in key urban areas, focusing on product launches and smart home appliance experiences, contributing to significant sales growth in categories such as computers (206%), air conditioners (110%), and kitchen appliances (78%) [1] - Innovative products have gained consumer attention, with high-performance gaming laptops increasing by 251%, integrated kitchen machines by 186%, and zero-bacteria dishwashers by 184% during the same period [1] Group 2 - The newly opened Suning Max store in Taiyuan attracted a large number of local consumers, achieving sales of 18 million yuan within two hours and a total of 28.8 million yuan on the opening day, with several brands exceeding one million yuan in sales [3] - The shopping experience at Suning Max stores has been enhanced through immersive home scenarios, allowing customers to engage with products directly, such as baking in a kitchen display area [5] - Suning Max stores have introduced community engagement initiatives, including esports events and music festivals, which helped attract over 3,900 new members to the "Suning Friend" program during the opening [5] Group 3 - Suning plans to use the Suning Max store model as a benchmark for ongoing innovation in shopping experiences, product launches, and service efficiency to further stimulate consumer spending [7]