Zheng Quan Shi Bao Wang·2025-08-19 09:11Core Viewpoint - Didi's subsidiary, 99Food, is reportedly investing over 1 billion RMB in Brazil to secure exclusive agreements with merchants, preventing them from collaborating with Meituan's Keeta while allowing partnerships with local competitor iFood, which holds an 80% market share in Brazil's food delivery sector [1][2]. Group 1 - Didi's 99Food has approached over 100 restaurant chains in Brazil, offering at least 900 million BRL (over 1 billion RMB) in advance payments for exclusive "choose one" agreements [1]. - The "choose one" clause primarily targets Meituan's Keeta, while not restricting merchants from working with iFood, the dominant player in the market [1]. - Didi's strategy appears to be focused on maintaining a competitive position against iFood, as both 99Food and Meituan Keeta are new entrants in the Brazilian market [1][2]. Group 2 - Didi 99Food has acknowledged signing "choose one" agreements with some restaurants, with reports indicating offers as high as 6 million BRL (approximately 8 million RMB) for semi-exclusive contracts that target Keeta but allow for iFood partnerships [2]. - The company has also engaged in competitive advertising practices by purchasing Google ads containing the term "Keeta," aiming to lower the visibility of Keeta's search results [2]. - A Brazilian court has ruled that such advertising practices constitute unfair competition and trademark infringement, ordering Didi 99Food to cease these activities within three days or face a daily fine of 20,000 BRL [2].