美图：AI应用取得突破，上半年净利润同比增71.3％

Core Viewpoint - Meitu Company reported a significant increase in revenue and net profit for the first half of 2025, driven by breakthroughs in AI applications and a rise in paid subscription users [1] Financial Performance - Total revenue for the first half of 2025 reached 1.8 billion yuan, representing a year-on-year growth of 12.3% [1] - Adjusted net profit attributable to equity holders of the parent company was 467 million yuan, showing a year-on-year increase of 71.3% [1] Revenue Breakdown - Revenue from imaging and design products was 1.35 billion yuan, up 45.2% year-on-year [1] - Advertising revenue amounted to 430 million yuan, reflecting a year-on-year growth of 5% [1] - Revenue from beauty industry solutions was 30.1 million yuan, while other business revenue was 6.2 million yuan [1] User Growth - The number of paid subscription users reached approximately 15.4 million, marking a historical high with a year-on-year increase of over 42% [1] - Monthly active users in productivity scenarios reached 23 million, representing a year-on-year growth of 21.1% [1]