智通财经网·2025-08-19 09:45Core Insights - Xiaomi Group reported a record high revenue of approximately RMB 1159.56 billion for Q2 2025, representing a year-on-year growth of 30.5% and a quarter-on-quarter growth of 4.2% [1] - The adjusted net profit for Q2 2025 was approximately RMB 108.31 billion, showing a year-on-year increase of 75.4% [1] - For the first half of 2025, the total revenue reached approximately RMB 2272.49 billion, with a year-on-year growth of 38.2% [1] Financial Performance - Q2 2025 revenue was RMB 1159.56 billion, with a gross profit of RMB 261.01 billion, reflecting a year-on-year growth of 41.9% [1] - Adjusted net profit for the first half of 2025 was approximately RMB 215.06 billion, a year-on-year increase of 69.8% [1] - The profit attributable to shareholders for Q2 2025 was RMB 119.04 billion, up 133.51% year-on-year [1] Business Segments - The "Mobile × AIoT" segment generated revenue of RMB 947 billion in Q2 2025, a year-on-year increase of 14.8% [1] - Revenue from the "Smart Electric Vehicles and AI Innovation" segment reached RMB 213 billion, marking a historical high [1] Market Position - Xiaomi's smartphone shipments reached 42.4 million units in Q2 2025, achieving a year-on-year growth of 0.6% [2] - The company maintained a global smartphone market share of 14.7%, ranking among the top three for 20 consecutive quarters [2] - As of June 2025, the number of active users reached 731.2 million, a year-on-year increase of 8.2% [2] Strategic Initiatives - The company is advancing its "Human-Vehicle-Home Ecosystem" strategy, with a focus on core technology investments [2] - R&D expenditure in Q2 2025 was RMB 78 billion, reflecting a year-on-year growth of 41.2% [2] - The number of R&D personnel reached a historical high of 22,641 [2] High-End Strategy - Xiaomi ranked first in smartphone sales in mainland China in Q2 2025, with high-end smartphone sales accounting for 27.6% of total sales, an increase of 5.5 percentage points year-on-year [3] - The market share for smartphones priced between RMB 4,000 and 5,000 in mainland China increased by 4.5 percentage points to 24.7% [3] - The company added over 1,700 new retail stores in mainland China, bringing the total to over 17,000 [3]