Core Insights - The event "Yongding City 818·China Northern Autumn Footwear and Apparel Procurement Festival" aims to enhance the regional apparel industry by connecting over 4,000 source manufacturers and addressing market demands [1][3] - The apparel industry is currently facing challenges such as weak demand, excess capacity, and intense competition, necessitating innovation in products and operational systems [3][4] - Yongding City is positioning itself as a key hub for the northern footwear and apparel industry, focusing on efficient trading scenarios and resource integration to drive regional economic growth [3][4] Industry Challenges - The apparel sector is experiencing a slowdown in overall consumption growth, leading to structural opportunities for innovation despite the prevailing issues of price wars and insufficient innovation among many companies [3] - Major brands are shifting from traditional wholesale models to direct retail, indicating a trend towards operational innovation in the industry [3] Strategic Initiatives - Yongding PRO Brand New Area is focused on developing original brands to meet northern market demands, facilitating the transformation of traditional wholesalers into brand operators [4] - The integration of digital technology with the physical economy is seen as a method to reconstruct value across the supply chain, breaking the limitations of traditional wholesale models [4]
中国北方时尚中心崛起 永定城以创新路径重塑产业生态
Zheng Quan Ri Bao Wang·2025-08-19 10:50