Di Yi Cai Jing·2025-08-19 11:35Group 1 - Didi's Brazilian subsidiary 99Food has filed a lawsuit against Meituan's Keeta for trademark infringement and unfair competition, claiming that Keeta's branding closely resembles its own, leading to consumer confusion [1] - Keeta has countered by accusing 99Food of using substantial cash incentives to enforce exclusive agreements with merchants, thereby limiting competition and innovation in the Brazilian market [1] - The Brazilian Bar and Restaurant Association (Abrasel) has expressed support for Keeta, opposing any form of exclusive agreements that restrict market competition and consumer choice [2] Group 2 - Abrasel's stance is influenced by past cases, notably against iFood, which faced legal action for exclusive agreements that hindered competition, resulting in a settlement to limit such practices [2] - Meituan has obtained a court order requiring 99Food to cease actions that confuse search results related to "Keeta" on platforms like Google, with penalties for non-compliance [2]