中国植物饮料龙头企业加速拓展海外市场

Core Insights - The demand for health-conscious products is reshaping the global soft drink market, with Wanglaoji, a leading Chinese herbal beverage company, accelerating its overseas expansion to capitalize on this trend [1][2] - Wanglaoji launched four international canned products under the "WALOVI" brand in Shanghai, partnering with various international collaborators to enhance its global presence [1] - The global plant-based beverage market is projected to grow at a compound annual growth rate (CAGR) of nearly 10% from 2019 to 2024, contrasting with a 6.7% decline in the carbonated beverage market from July 2023 to June 2024 [1] Company Strategy - Wanglaoji is intensifying its overseas supply chain development, having signed agreements with multiple partners in 2023 to implement a "supply chain collaboration + localized production + deep distribution" model [2] - The company has experienced a 6.5-fold growth in its overseas market over the past decade, with an annual compound growth rate exceeding 25% [2] - Wanglaoji has been the top seller in the global plant-based beverage market for five consecutive years, according to a report by Frost & Sullivan [2] Product Development - The introduction of the international canned products is a significant step for Wanglaoji in adapting its product offerings to meet diverse global demands [2] - The international cans are currently available in major Chinese cities and will soon be launched in Southeast Asia, North America, Europe, and Oceania [2]