本来生活获授“佳沛企业团购金牌服务商”称号
Zheng Quan Ri Bao Wang·2025-08-19 12:20

Core Insights - Zespri has recognized Beijing Benlai Workshop Technology Co., Ltd. as a "Gold Service Provider for Corporate Group Purchases," highlighting the value co-creation in corporate consumption scenarios [1] - The partnership has deepened over the years, with Zespri organizing New Zealand origin sourcing trips for Benlai's buyers and major clients for two consecutive years [1] - Benlai has launched various marketing activities showcasing Zespri's kiwifruit, including live broadcasts and short videos, to present the complete industrial system to Chinese consumers [1] Company Activities - As of July, Benlai has conducted "Zespri Goes Corporate" tasting events in nearly thirty cities, providing high-nutrient, low-GI kiwifruit to over 500 companies, promoting a trend of healthy consumption in enterprises [1] - From July to August, Benlai hosted a "Corporate Support for Agriculture" themed event, with Zespri as a key partner, sharing advanced global agricultural concepts and experiences [1] Strategic Goals - Benlai aims to build a differentiated corporate service ecosystem, positioning itself as a core hub linking global premium fresh food with Chinese corporate consumption [2] - The company plans to enhance its channel capabilities and value, further empowering Zespri's market expansion in China through more refined and specialized services [2]