Vera Bradley Brings a Fan's Teenage Dream to Life in an Original Short Film

Core Insights - Vera Bradley, Inc. has launched its first original short film titled "Most Perfect Couple," inspired by fan fiction from 2002, featuring Kristen Mulrooney and Devon Sawa [1][2] - The film aims to celebrate multi-generational self-expression and nostalgia, connecting with customers' emotional ties to the brand [3] Company Overview - Vera Bradley, Inc. is a leading lifestyle company known for its colorful and thoughtfully designed products that promote self-expression [5] - Founded in 1982, the company is based in Fort Wayne, Indiana, and is recognized for its distinctive handbags, luggage, and home goods [6] Marketing Strategy - The film was created in collaboration with the creative agency CALLEN, emphasizing the brand's commitment to celebrating youthful dreams and emotional connections [2][3] - The marketing campaign aims to resonate with a multi-generational customer base, inviting them to revisit their youthful aspirations [3] Product Promotion - The bags and accessories featured in the film are part of Vera Bradley's Fall 2025 collection, available for purchase on the brand's website [4]