Johnny Rockets Serves up Nostalgia with New Retro-Inspired Beverages

Core Insights - Johnny Rockets, owned by FAT Brands Inc., has launched two limited-time beverage offerings in partnership with PEPSI: MUG Root Beer Float and STARRY Shirley Temple, available until the end of the year [1][2]. Company Overview - FAT Brands is a global franchising company that owns and operates 18 restaurant brands, including Johnny Rockets, with over 2,300 units worldwide [3][4]. - Johnny Rockets, founded in 1986, is known for its high-quality menu items and casual dining experience, with over 250 locations in 25 countries [4]. Product Details - The MUG Root Beer Float combines real vanilla ice cream with MUG Root Beer, while the STARRY Shirley Temple features cherry syrup and STARRY soda, topped with a maraschino cherry [2]. - These new drinks are designed to complement Johnny Rockets' classic American fare and evoke a sense of nostalgia [2][3]. Marketing Strategy - The partnership with PEPSI aims to enhance the retro diner experience that Johnny Rockets is known for, providing customers with refreshing beverage options [3].