America's Best Unveils Major Brand Transformation: VML Relaunches Eye Care Retailer's Identity with the Powerful Message "Every Eye Deserves Better"

Core Message - National Vision Holdings, Inc. is launching a rebranding campaign for America's Best, emphasizing the commitment to affordable and high-quality eye care for all Americans under the slogan "Every Eye Deserves Better" [2][4]. Group 1: Brand Reintroduction - The rebranding is described as a complete reinvention of America's Best, featuring a new logo and visual identity that reflects both sophistication and approachability [2]. - The new visual design incorporates elements of American heritage, including a fashionable reinterpretation of American stripes and colors, along with a nod to the brand's owl mascot [2]. Group 2: Marketing Strategy - The launch includes a film that showcases the importance of clear vision in everyday life, aiming to connect emotionally with both existing and potential customers [3][4]. - The media strategy for the campaign involves placements across major cable and streaming platforms such as Disney, Tubi, YouTube, and Google [4]. Group 3: Company Overview - National Vision Holdings, Inc. operates over 1,200 stores across 38 states and Puerto Rico, focusing on making quality eye care and eyewear more accessible [5]. - The company manages multiple retail brands, including America's Best and Eyeglass World, and offers an e-commerce platform for eye care products [5].