泡泡玛特，上半年业绩大增362.8%

Core Insights - Bubble Mart reported a revenue of 13.88 billion yuan for the first half of 2025, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion yuan, showing a significant increase of 362.8% [1] - The gross margin for the first half of 2025 was 70.3%, up by 6.3 percentage points compared to the previous year [1] Business Performance - The IP incubation and operation business saw the "LABUBU" series from THE MONSTERS generate a revenue of 4.81 billion yuan, a staggering growth of 668.0%, accounting for 34.7% of total revenue [1] - Classic IP "MOLLY" generated 1.36 billion yuan, up 73.5%; SKULLPANDA generated 1.22 billion yuan, up 112.4%; CRYBABY generated 1.22 billion yuan, up 248.7%; DIMOO generated 1.11 billion yuan, up 192.5% [1] Product Categories - Driven by popular IPs like LABUBU, plush products achieved a revenue of 6.14 billion yuan, a remarkable growth of 1276.2%, making up 44.2% of total revenue [1] - Figurines generated 5.18 billion yuan, with a year-on-year increase of 94.8%, accounting for 37.3% of total revenue [1] - MEGA products generated 1.01 billion yuan, up 71.8%, contributing 7.3% to total revenue; derivative products and others generated 1.55 billion yuan, up 78.9%, accounting for 11.2% [2] Regional Performance - In April 2025, Bubble Mart initiated a global organizational restructuring, establishing regional headquarters in four major areas [2] - Revenue from China reached 8.28 billion yuan, up 135.2%; Asia-Pacific revenue was 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, up 1142.3%; Europe and other regions generated 480 million yuan, up 729.2% [2] - As of June 30, 2025, Bubble Mart operated 571 stores across 18 countries, with 40 new stores added in the first half of the year and 105 new robot stores [2] Store Performance - In the Chinese market, 12 new offline stores were added, totaling 443, with offline revenue of 5.08 billion yuan, up 117.1% [2] - Online channels in China generated 2.94 billion yuan, a growth of 212.2%, with box machines contributing 1.13 billion yuan, up 181.9%, and content e-commerce channels generating 560 million yuan, up 168.6% [2] - In the Americas, 19 new offline stores were added, reaching 41, with offline revenue of 840 million yuan, up 744.3% [3] - In Europe, 4 new offline stores were added, totaling 18, with offline revenue of 280 million yuan, up 569.6% [3] - In the Asia-Pacific region, 5 new offline stores were added, reaching 69, with offline revenue of 1.53 billion yuan, up 203.5% [3]