京东超市完成厄瓜多尔产地直采布局“玫瑰中的爱马仕”价格最高便宜超50%

Core Insights - Ecuadorian roses, known as the "Hermès of roses," are gaining popularity among consumers, moving beyond their previous status as luxury items for celebrities and aristocrats [4][6] - JD Supermarket has established a strategic partnership with CeresFarms to directly source Ecuadorian roses, significantly reducing retail prices by 30% [3][7] Group 1: Market Dynamics - The collaboration marks JD Supermarket's completion of a direct sourcing strategy for Ecuadorian roses, ensuring quality and authenticity [3][7] - The retail price of Ecuadorian rose bouquets in China has historically ranged from hundreds to thousands of yuan, making them a symbol of status [4][6] Group 2: Quality Assurance and Logistics - JD Supermarket has implemented a dedicated supply chain for Ecuadorian roses, including a specialized air route with Emirates Airlines to maintain freshness [9] - The roses are transported under strict temperature controls, ensuring they reach consumers within 72 hours of harvesting [9] Group 3: Consumer Engagement - The first batch of Ecuadorian roses will be available for sale on JD Supermarket, with promotional offers such as a 56% discount on popular products [3][6] - The initiative aims to enhance consumer access to high-quality Ecuadorian roses, previously considered exclusive to high-end markets [3][4]