Prnewswireยท2025-08-19 14:00Core Insights - The CPG industry is under pressure from store brands, faster innovation demands, and rising consumer expectations for customization and transparency [2][3] - CPG companies are shifting from small-scale technology pilots to comprehensive solutions that yield measurable results [2][3] Investment Trends - 70% of CPG manufacturers are investing in AI, robotics, and simulation technologies for long-term growth, marking a shift from previous focuses on sales analytics and process optimization [6] - The number of manufacturers using data for decision-making increased from 40% in 2024 to 44% in 2025, with AI playing a significant role in areas like quality control and logistics [7] Workforce Development - In 2025, 34% of manufacturers are focusing on training current employees, while 33% are concentrating on managing change and improving retention [8] - Key workforce capabilities sought by CPG leaders include communications/teamwork (86%), adaptability/flexibility (85%), and analytical thinking/cybersecurity practices (84%) [5] Competitive Landscape - Economic uncertainty and inflation were major challenges in 2024, but competition has become the primary concern in 2025 due to market pressure from private-label products and changing consumer habits [4] - CPG manufacturers are proactively investing in technologies that support sustainable growth and competitive advantage, indicating a shift towards long-term strategic thinking [9] Technology Integration - Scalability and integration are now central to growth strategies, with companies aligning technology, people, and processes to create agile and efficient operations [10]