Nan Fang Du Shi Bao·2025-08-19 14:24Core Viewpoint - China Resources Beer reported a mixed performance for the first half of the year, with overall revenue growth of 0.8% but a significant increase in shareholder profit by 23%, reaching a historical high [2] Beer Business - The beer segment achieved revenue of 231.61 billion yuan, a year-on-year increase of 2.6%, driven by high-end product sales [2] - The company plans to continue prioritizing high-end product expansion, indicating that the high-end beer market has not yet reached its peak [5] - Sales of premium and above products saw significant growth, with Heineken brand sales increasing over 20% and "Old Snowflake" brand sales growing over 70% [5] - Online sales grew nearly 40% and instant retail sales increased nearly 50%, with strategic partnerships established with major platforms like Alibaba and Meituan [6] - The impact of the recent "drinking ban" on beer sales was deemed minimal, as beer consumption remains strong in casual dining settings [6][7] Baijiu Business - The baijiu segment reported a revenue decline of over 33%, totaling 7.81 billion yuan, primarily affected by reduced business consumption [8] - The core brand "Zhaiyao" contributed approximately 80% of the baijiu revenue, but faced challenges such as high inventory and price declines [8] - The company plans to focus on promoting banquet consumption and restructuring the pricing system for baijiu products in the second half of the year [9]