券商营业部又热闹起来：“月增开户400%”，咨询量迎来高峰

Market Overview - The A-share market is experiencing a positive trend, with increased investor enthusiasm leading to a surge in new account openings and business activity at brokerage firms [3][5][12] - New account openings have increased by nearly 400% in July compared to June, indicating a significant rise in market participation [2][5] Investor Behavior - Both new and existing investors are becoming more active, with many older investors returning to adjust their commission rates and increase their investment amounts [7][8] - Younger investors, including those from the "00s" generation, are also entering the market, challenging previous assumptions about their interest in stock trading [5] ETF Popularity - ETFs are gaining popularity among both new and seasoned investors, as many find it easier to invest in sector-specific ETFs rather than selecting individual stocks [10][11] - The convenience and diversification offered by ETFs are appealing to investors looking to capitalize on market trends [11] Market Sentiment - Despite the increase in inquiries and account openings, the current market enthusiasm is still significantly lower than during the "9•24" market rally last year, with many investors remaining cautious [12][13][15] - The current market is characterized by structural differentiation, making it more challenging for investors to achieve profits compared to the previous broad market rally [16] Brokerage Insights - Brokerage staff report a noticeable increase in consultation and account opening activity, but the overall volume remains below the levels seen during the "9•24" period [15][16] - There is a growing trend of retail investors transferring funds from banks to the stock market, although the majority of capital still comes from existing funds [15]