Call Traders Eye Best Buy Stock After Digital Marketplace Launch

Core Insights - Best Buy Co Inc (NYSE:BBY) stock increased by 4.2% to $74.78 following the launch of a new third-party digital marketplace, which has significantly expanded product offerings [1] - The stock is facing resistance around the $75 level, which has historically rejected rallies since mid-March, and it is attempting to close above the 150-day trendline for the first time since February [2] - Year-to-date, the stock has declined by 12% [2] Options Activity - There has been a notable increase in call options trading, with 9,130 calls exchanged today, which is four times the average call volume, compared to only 1,587 puts [3] - The most popular call option is the weekly 8/22 74-strike call, followed by the 72-strike call, with new positions being opened at the former [3] - Over the past 10 weeks, calls have been more popular than usual, with a 50-day call/put volume ratio of 1.62, ranking higher than 94% of readings from the past year [4] Short Interest - Short interest in Best Buy has been rising, now representing 7.8% of the stock's available float, indicating a potential bearish sentiment among some investors [4] - It would take over four days for shorts to cover their positions at the average trading pace of Best Buy [4]