Core Insights - Xiaomi Group reported a total revenue of 116 billion yuan for Q2 2025, representing a year-on-year growth of 30.5%, and a net profit of 11.9 billion yuan, up 134.2% year-on-year [1] - Adjusted net profit, based on non-IFRS measures, reached 10.8 billion yuan, marking a 75.4% increase year-on-year [1] IoT Business Performance - Xiaomi's AIoT segment showed strong growth in both domestic and international markets, benefiting from the expansion of its new retail system [3][4] - The company has shifted its focus from rapid expansion to "scaled closure" in its overseas retail strategy, aiming to open 400 to 500 new stores by the end of the year, with a potential for over 1,000 stores in the following year [4] - The growth rate in the Chinese market is higher than in overseas markets, primarily due to the rapid development of the home appliance sector [3] Mobile Business Insights - The gross margin for the mobile business saw a quarter-on-quarter decline, attributed to rising component costs and a limited number of new product launches in Q2 [5][6] - The company anticipates a recovery in gross margin by Q4 2025, coinciding with a more significant release of new products [5] R&D Investments - Xiaomi's R&D expenditure increased by over 40% year-on-year in Q2, marking the fastest growth rate in recent years, with investments spread across core technologies such as chips, AI, and the Surge OS [7][8] - The company is committed to enhancing its technological capabilities, which are deemed essential for maintaining competitiveness in the market [7][8] AIoT Margins and Market Dynamics - The IoT business's gross margin showed a year-on-year increase but faced some pressure on a quarter-on-quarter basis, influenced by promotional activities like the "618 shopping festival" [6][9] - Despite competitive pressures in the home appliance market, Xiaomi remains on track to meet its annual targets for the IoT segment [7]
小米高管解读Q2财报：肯定会增加AI和芯片投入 相信Q4手机毛利率会回升
Xin Lang Ke Ji·2025-08-19 15:05