Company Overview - Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that distributes content across various platforms, including theatrical, digital, and physical formats, and has a library of over 71,000 premium films, series, and podcasts [8] - Liquid Death is one of the fastest-growing non-alcoholic beverage brands, known for its unique marketing approach that combines health and sustainability with entertainment [9] Campaign Launch - Cineverse has launched a new campaign in partnership with Liquid Death ahead of the theatrical release of "The Toxic Avenger Unrated" on August 29, 2025 [1][5] - The campaign features a public service announcement (PSA) from the character Toxie, portrayed by Peter Dinklage, focusing on the dangers of high-sugar soda [1][3] Product Details - Liquid Death's soda-flavored sparkling waters contain only 10 calories and 2 grams of sugar per can, with no artificial sweeteners, and are available at major retailers like Amazon, Target, and Walmart [3] - The campaign includes a digital billboard in Times Square, NYC, and will be promoted across digital and social media platforms [4] Film Information - "The Toxic Avenger" is a horror/comedy film directed by Macon Blair, featuring an all-star cast including Peter Dinklage, Kevin Bacon, and Elijah Wood [5][6] - The film tells the story of Winston Gooze, a janitor who transforms into the Toxic Avenger after a toxic accident, fighting against corporate greed and corruption [6] Future Releases - Cineverse plans to expand its franchise with upcoming releases, including "Silent Night, Deadly Night" on December 12, 2025, and "Air Bud Returns" in 2026 [7]
In New 'PSA' From Liquid Death and Cineverse, The Toxic Avenger (Peter Dinklage) Explains the Dangers of High-Sugar Soda