Jean Laurent Poitou appointed Chief Executive Officer of Ipsos

Company Overview - Ipsos has appointed Jean-Laurent Poitou as the new Chief Executive Officer, effective September 15, 2025, replacing Ben Page [2][10] - The company is one of the largest market research firms globally, operating in 90 markets and employing nearly 20,000 people [11] Market Dynamics - The market served by Ipsos is significant and dynamic, with strong demand from businesses and public institutions for timely and reliable data regarding their environments, markets, competitors, and performance [3] - There is an evolving demand for data that is produced securely and analyzed with precision, particularly in shorter timeframes, leveraging both human input and digital models [3] Strategic Positioning - The Board believes Ipsos is well-positioned to meet the evolving needs of its clients due to its scale, expertise, geographic coverage, and service diversity, aiming to regain a higher growth trajectory [4] - Ipsos intends to play an active role in transforming its industry by enhancing its capabilities for rapid data production, analysis, and reporting [7] Leadership Transition - The decision to appoint a new CEO aims to provide Ipsos with the momentum needed to adopt and implement a credible growth plan [5] - Jean-Laurent Poitou brings over 30 years of experience in digital transformation and artificial intelligence from his previous roles at Accenture and Alvarez & Marsal [6] Future Vision - Poitou expressed his commitment to leading Ipsos into its next growth chapter, leveraging the company's strong reputation, quality teams, and existing initiatives in technology and artificial intelligence [9] - The company aims to build a differentiated market research firm powered by science and technology while maintaining its core values [10]