ZACKSยท2025-08-19 16:31Core Insights - Bilibili (BILI) is expected to report its second-quarter 2025 results on August 21, with earnings estimated at 17 cents per share and revenues projected at $1.02 billion, indicating a year-over-year growth of 20.71% [1][9] Group 1: Earnings and Revenue Expectations - The Zacks Consensus Estimate for Bilibili's second-quarter earnings is currently at 17 cents per share, a slight increase from the previous estimate [1] - The revenue consensus estimate stands at $1.02 billion, reflecting a year-over-year growth of 20.71% [1][9] - Bilibili has beaten the Zacks Consensus Estimate in three of the last four quarters, with an average positive earnings surprise of 24.29% [2] Group 2: Key Growth Drivers - Strong gaming momentum is anticipated to contribute positively to Bilibili's second-quarter performance, particularly from the game "San Guo: Mou Ding Tian Xia," which saw a significant update on May 31 [3] - The advertising platform enhancements, including Large Language Model (LLM)-powered targeting and AIGC-driven creative tools, have driven over 30% year-over-year growth in performance ads in the first quarter [4] - Bilibili's expanding subscriber base and record engagement metrics, including 368 million monthly active users (MAUs) and 32 million monthly paying users, are expected to support stable growth [5] Group 3: Profitability Challenges - Despite revenue growth, Bilibili's profitability in the second quarter is likely to be under pressure due to elevated sales and marketing costs, which rose by 26% year-over-year in the first quarter [6]