全红婵、孙颖莎成受害者！最新曝光

Core Viewpoint - The proliferation of AI technology has enabled the "cloning" of specific individuals' voices, leading to civil infringement and potential criminal issues, particularly in the context of online marketing and live streaming [1][5]. Group 1: AI Voice Cloning in Marketing - Some social media influencers are using AI-cloned voices of Olympic champions, such as Quan Hongchan, to promote agricultural products, misleading fans into believing they are interacting with the actual athletes [3][5]. - A specific account on Douyin has posted 17 videos using AI to impersonate Quan Hongchan, achieving over 11,000 likes on one video, and selling 47,000 units of eggs linked to the promotion [3][5]. - Other Olympic champions, including Sun Yingsha and Wang Chuqin, have also been impersonated in similar marketing schemes [5]. Group 2: Legal and Ethical Concerns - The use of AI to clone voices raises significant legal concerns, including potential fraud and infringement of personal rights, as highlighted by experts [6][7]. - China's Civil Code now includes provisions for the protection of an individual's voice, equating it to portrait rights, thus making unauthorized use of a person's voice for AI cloning an infringement [6][7]. - Experts recommend that platforms implement stricter regulations and monitoring mechanisms to prevent the misuse of AI voice cloning technology [7]. Group 3: Regulatory Measures - In March, China's National Internet Information Office and other departments announced a regulation set to take effect in September 2025, requiring explicit labeling of AI-generated content [7]. - A nationwide campaign has been launched to address the misuse of AI technology, focusing on enhancing detection and verification capabilities on platforms [7].