Zheng Quan Shi Bao·2025-08-19 18:54Core Insights - The company reported a significant increase in mid-year performance for 2025, with revenue reaching 13.876 billion yuan, a year-on-year growth of 204.4%, and a pre-tax profit of 6.157 billion yuan, up 401.2% [2] - The company's net profit attributable to shareholders was 4.574 billion yuan, reflecting a 396.5% increase compared to the previous year, surpassing market expectations and the total revenue for the entire year of 2024 [2] Revenue Breakdown - Revenue from various regions showed substantial growth: - Domestic sales in China reached 8.283 billion yuan, a growth of 135.2% [2] - Revenue from the Asia-Pacific region was 2.851 billion yuan, increasing by 257.8% [2] - The Americas generated 2.265 billion yuan, with an impressive growth rate of 1142.3% [2] - Europe and other regions achieved revenue of 478 million yuan, marking a growth of 729.2% [2] IP Strategy and Performance - The company has evolved from a single blind box manufacturer to an "IP full industry chain operator," enhancing the commercial viability of its IPs [3] - In the first half of 2025, 13 artist IPs generated over 100 million yuan in revenue, with notable contributions from THE MONSTERS (4.814 billion yuan), MOLLY (1.357 billion yuan), and others [3] - LABUBU from THE MONSTERS family has gained recognition as one of the world's most popular IPs in the first half of 2025 [3] Expansion and Operations - The company increased its offline store count by 40 to a total of 571 stores and added 105 robot stores, bringing the total to 2,597 [4] - The company is actively expanding its online presence, utilizing platforms like Shopee and Lazada in Southeast Asia, and Amazon in Europe and North America to enhance market reach [4] - The company is also leveraging TikTok for content-driven marketing to engage younger consumers and boost sales [4] Future Plans - The company aims to explore and expand collaborations with licensed IPs, offering a variety of trendy toys and co-branded products to cater to diverse consumer interests [4] - It has secured global licensing for most of its authorized IPs, enhancing the uniqueness of its toy offerings for consumers worldwide [4]