TIBET TOURISM(SH:600749) Shang Hai Zheng Quan Bao·2025-08-19 19:19Core Viewpoint - The company achieved a net profit of 2.09 million yuan, successfully turning around from a loss, despite facing pressure in its traditional scenic area business due to tourism market governance [2]. Financial Performance - The company reported operating revenue of 90.34 million yuan, which remained stable year-on-year [2]. - Total assets reached 1.466 billion yuan, with net assets of 1.04483 billion yuan, resulting in a debt-to-asset ratio of 29% [2]. Business Development Strategies - The "Le You Tibet" smart tourism service platform was upgraded, integrating local merchant resources and offering services such as car rentals and hotel bookings, which have been well-received by visitors [2]. - The company collaborated with major OTA platforms to promote themed marketing campaigns, enhancing product offerings and driving positive business growth [2]. Market Opportunities - The company benefited from the 2025 inbound tourism policy, leading to a significant increase in inbound tourist reception in the Ali region [3]. - Upgraded services and products in scenic areas, including high-end offerings like helicopter rescue services, catered to diverse tourist needs [3]. Customer Engagement and Experience - New themed experiences were introduced at scenic spots to enhance emotional connections and drive secondary consumption [4]. - The company successfully operated direct transportation services to scenic areas, meeting diverse travel needs [4]. Brand Promotion and Marketing - The company actively participated in regional brand promotion activities and leveraged social media for targeted marketing campaigns [5]. - Online brand communication was enhanced through various social media platforms, improving conversion efficiency [5]. Safety and Risk Management - The company improved its smart safety prevention system, ensuring comprehensive risk management for tourists [6]. - Joint emergency drills and safety measures were implemented to enhance operational stability during peak tourism periods [7]. Corporate Governance Changes - The company proposed to cancel the supervisory board, transferring its responsibilities to the audit committee of the board, pending shareholder approval [36][38]. - Amendments to the company's articles of association and related rules were made to align with new regulatory requirements [38].