Fluent Announces $10.3 Million Private Placement of Securities

Core Viewpoint - Fluent, Inc. has announced a definitive agreement for the issuance and sale of 5,871,427 shares of common stock at an effective purchase price of $1.75 per share, aiming to raise approximately $10.3 million in gross proceeds to bolster its balance sheet and support growth plans [1][3]. Group 1: Private Placement Details - The private placement includes pre-funded warrants with an exercise price of $0.0005, which will be exercisable upon stockholder approval [1]. - The warrants have an exercise price of $2.21 per share and will be exercisable starting six months after issuance, expiring five years from the initial exercisability date [1]. - The offering is expected to close on or about August 19, 2025, subject to customary closing conditions [1]. Group 2: Financial Implications - The gross proceeds from the private placement are expected to be approximately $10.3 million, before deducting fees and expenses [3]. - If fully exercised, the additional gross proceeds from the warrants and pre-funded warrants could amount to approximately $13.0 million [3]. - The net proceeds from the private placement are intended for working capital and general corporate purposes [3]. Group 3: Company Overview - Fluent, Inc. is a leader in commerce media solutions, connecting brands with engaged consumers through exclusive ad inventory and first-party data [7]. - The company has experienced triple-digit growth in its Commerce Media Solutions business, attracting a growing list of world-class brands [2]. - Founded in 2010, Fluent leverages performance marketing expertise to drive monetization and enhance customer engagement [7].