Zhong Guo Zheng Quan Bao·2025-08-19 20:09Core Viewpoint - The gold jewelry industry is experiencing strong performance in the first half of 2025, driven by high gold prices and seasonal demand due to the upcoming "Qixi" festival [1][2][3]. Group 1: Company Performance - Shan Jin International reported a revenue of 9.246 billion yuan in the first half of 2025, a year-on-year increase of 42.14%, and a net profit of 1.596 billion yuan, up 48.43% [1]. - Western Gold expects a net profit of 130 million to 160 million yuan for the first half of 2025, representing a year-on-year growth of 96.35% to 141.66% [2]. - Shandong Gold anticipates a net profit of 2.55 billion to 3.05 billion yuan for the first half of 2025, with a year-on-year increase of 84.3% to 120.5% [2]. Group 2: Gold Price Trends - International gold prices have been fluctuating at high levels, with COMEX gold futures reaching a record high of 3,534.1 USD per ounce on August 8, 2025, before experiencing a slight decline [2]. - As of August 19, 2025, COMEX gold futures opened at 3,378.3 USD per ounce, showing minor increases [2]. Group 3: Consumer Behavior and Promotions - Major gold jewelry brands are launching promotional activities in response to the upcoming "Qixi" festival, with prices for gold jewelry dropping to around 831 yuan per gram after discounts [4]. - Sales personnel reported a noticeable increase in sales volume for gold and diamond products, attributing this to high prices and effective promotional strategies [4].